Overview Of The Company - Radium Engineering

The Company

THE COMPANY

It is said that farming is a profession of hope. This is because farmers know one thing for certain – that nothing can be known. Radium Engineering offers one constant to level this playing field of unknowns: expertly designed, reliable implements – manufactured to perform faultlessly over years.

Radium’s story started on a Limpopo farm in 1965, when John Roest built a cattle scale, and its immense success lead to an operation dedicated to the equipment needs of local farmers. Its uncomplicated, effective operation led to demand from local farmers, and was patented and manufacture started. Radium Engineering was officially established in 1976, and have been making the difference ever since.

Mike Roest, John Roest’s son, now leads the Radium team of more than 100 skilled staff at their base in Babelegi, north of Pretoria. He is joined by the third generation of the Roest family, sons Gareth and Grant.

Radium Engineering maintains its reputation of quality, original design and reliability by staying on the forefront of technological, design and production breakthroughs. Through an on-going research and development program, Radium constantly expands and enriches their product range.

Radium has an extended dealer network throughout South Africa and also supplies to key international markets. They ascribe their success to decades of solid experience, an unquenchable passion for the industry and superior after-sales service.

HISTORY

In 1965 John Roest built a cattle scale on his farm near Radium in Limpopo to meet his specific requirements. The implement was so popular among neighboring farms that the uncomplicated, effective implement was patented and production began. It was so successful that it led to a business what was committed to the needs of local farmers.

By 1976 when Radium Engineering was established, the exceptional quality, innovative design and dependability of their implements was well recognized and accepted throughout the agricultural industry.

Under the leadership of John’s son Mike Roest, Radium Engineering has gone from strength to strength and now employs in excess of 100 well trained staff, that manufactures and markets a comprehensive range of quality agricultural machinery through their extensive production facilities in Babelegi, north of Pretoria.

An ongoing research and development program ensures that Radium products are at the forefront of current technology, both in new product design and in further development of existing models. The production facility and its equipment is being continually updated to keep abreast of the latest manufacturing methods.

The third generation of the Roest family, sons Gareth and Grant, have now taken their places with the Radium team as Radium Engineering supplies an extensive dealer network throughout South Africa as well as exporting to neighbouring states and overseas.

MANAGEMENT

Radium Engineering is managed by Mike Roest and the third generation of the Roest family, sons Gareth and Grant, have now taken their places with the Radium team as Radium Engineering supplies farmers throughout southern Africa.

VISION

To be the best supplier of its products in the Southern African agricultural market, in terms of

  • Appearance (construction, welding, paintwork and finish)
  • Design (cosmetics, ergonomics and appeal)
  • Function (effectiveness, ease of use and maintenance and longevity)
  • After-sales service

MISSION

Radium commits to the following to achieve its vision.

  • To cultivate a powerful brand within the Southern African agricultural industry
  • To be an agriculture equipment specialist
  • To supply the best product and services to their customers
  • To be the technology and manufacturing leader within the market it serves
  • To remain a market leader by closely observing and understanding farming practices
  • To commit to and continuously improve service response and delivery times

QUALITY & SAFETY

Radium implements are known for their exceptional quality, which the company achieve by continuously reviewing their systems and processes.

Radium Engineering also understands that its employees are its key asset. Every precaution is taken to provide a safe working environment and to ensure conformance to relevant health, safety and environmental legislation.

PRODUCTION

An on-going research and development programme ensures that Radium products are at the forefront of current technology, both in new product design and in further development of existing models. The production facility and its equipment are continually updated to keep abreast of the latest manufacturing methods.